Great store, Great Organization

Im not the kind of individual who gets very emotionally attached to a retail brand or merchandiser but REI is an exception. Besides the inventory of useful, practical products and clothing I like the service. Every employee I have interacted with has been helpful, upbeat and easy-going. Those are all qualities that Im attracted to and earn my loyalty. The general, overall vibe of REI is positive and forward thinking. Additionally, I feel like the company is truly built upon a foundation of respecting its customers (without whom the brand would not exist) and providing what is needed.

The REI app is a fine extension of a worthy corporation and I enjoy using it for shopping when Im not in a city that has a retail location. Its easy to navigate and makes online shopping via a small iPhone like mine a good experience and efficient.

Great work REI. Keep it up!!

rwjolley about REI Co-op – Shop Outdoor Gear, v4.6